Current:Home > InvestFear of God Athletics reveals first foray into college basketball with Indiana and Miami -NextFrontier Finance
Fear of God Athletics reveals first foray into college basketball with Indiana and Miami
View
Date:2025-04-25 00:09:07
Jerry Lorenzo is taking his first foray into college athletics.
After building Fear of God for more than a decade, the fashion designer will outfit the men's and women's basketball teams of the Indiana Hoosiers and Miami Hurricanes for select games through the brand's Fear of God Athletics pillar.
Lorenzo posted about the collaboration on Instagram on Friday, showing pictures of the black uniforms with Fear of God's ethereal imagery. The brand, which has a partnership with adidas, will outfit each team with uniforms and One Model sneakers. Each uniform is "redesigned and reengineered to the highest NCAA performance standards," Lorenzo said in the caption of his posts.
The Hoosiers men's team will wear the Fear of God Athletics uniform against Northwestern on Sunday. Indiana's women's team will wear the uniform in a matchup against Iowa and new scoring champion Caitlin Clark on Thursday.
The Hurricanes men's team will debut their look in a game versus Duke on Wednesday and the women's squad will don the special uniform against Pittsburgh on Feb. 29.
T-shirts, hoodies and pants from each school's collaboration will be available and their respective bookstores on the day of the men's games.
Fear of God previously had a deal with Nike, where the brand released an NBA collection and the highly-coveted Air Fear of God 1 sneaker.
After leaving Nike, Lorenzo, who is the son of former Chicago White Sox manager Jerry Manuel, announced his partnership with adidas that established Fear of God Athletics in 2020. Fear of God Athletics is the third pillar of the Fear of God brand, which includes the main luxury line and the more accessible Essentials streetwear brand.
Indiana has been with adidas since 2004. Miami joined the athletic brand in 2015, ending a 27-year relationship with Nike.
veryGood! (6)
Related
- Audit: California risked millions in homelessness funds due to poor anti-fraud protections
- Giving birth in a war zone: The struggles of many Syrian mothers
- Taiwan probes firms suspected of selling chip equipment to China’s Huawei despite US sanctions
- Drake's new album 'For All the Dogs' has arrived: See the track list, cover art by son Adonis
- Breaking debut in Olympics raises question: Are breakers artists or athletes?
- 'This Book Is Banned' introduces little kids to a big topic
- Raid uncovers workshop for drone-carried bombs in Mexico house built to look like a castle
- French judges file charges against ex-President Nicolas Sarkozy in a case linked to Libya
- The 401(k) millionaires club keeps growing. We'll tell you how to join.
- Drake's new album 'For All the Dogs' has arrived: See the track list, cover art by son Adonis
Ranking
- JoJo Siwa reflects on Candace Cameron Bure feud: 'If I saw her, I would not say hi'
- 'Brooklyn Crime Novel' explores relationships among the borough's cultures and races
- Colorado funeral home operator known for green burials investigated after bodies found 'improperly stored'
- Simone Biles' good-luck charm: Decade-old gift adds sweet serendipity to gymnastics worlds
- Trump wants to turn the clock on daylight saving time
- German prosecutors say witness evidence so far doesn’t suggest a far-right leader was assaulted
- Whales and dolphins in American waters are losing food and habitat to climate change, US study says
- London's White Cube shows 'fresh and new' art at first New York gallery
Recommendation
Man can't find second winning lottery ticket, sues over $394 million jackpot, lawsuit says
Lawyers say election denier and ‘MyPillow Guy’ Mike Lindell is out of money, can’t pay legal bills
'This Book Is Banned' introduces little kids to a big topic
Dancing With the Stars' Mark Ballas and Wife BC Jean Share Miscarriage Story in Moving Song
Illinois Gov. Pritzker calls for sheriff to resign after Sonya Massey shooting
Nevada jury awards $228.5M in damages against bottled water company after liver illnesses, death
Tom Brady Says He Has “a Lot of Drama” in His Life During Conversation on Self-Awareness
New Mexico AG charges police officer in fatal shooting of Black man at gas station