Current:Home > NewsTom Hanks alleges dental company used AI version of him for ad: 'Beware!!' -NextFrontier Finance
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View
Date:2025-04-16 14:42:49
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (489)
Related
- Meet 11-year-old skateboarder Zheng Haohao, the youngest Olympian competing in Paris
- Jacksonville mayor removes Confederate monument while GOP official decries 'cancel culture'
- A Qatari court reduces death sentence handed to 8 retired Indian navy officers charged with spying
- Authorities investigating 2 fatal police shootings this week in South Carolina
- North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
- AP Week in Pictures: North America
- Third mistrial is declared in Nebraska double murder case, but prosecutors vow to try man again
- Ex-boyfriend of missing St. Louis woman admits to her murder after Wisconsin arrest: Police
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- Real estate company bids $4.9 million for the campus of a bankrupt West Virginia college
Ranking
- Civic engagement nonprofits say democracy needs support in between big elections. Do funders agree?
- Barack Obama picks his favorite movies of the year: 'The Holdovers,' 'Oppenheimer,' others
- Social media companies made $11 billion in ad revenue from kids and teens, study finds
- A tax increase, LGBTQ+ youth protections and more sick leave highlight California’s new laws in 2024
- Connie Chiume, Black Panther Actress, Dead at 72: Lupita Nyong'o and More Pay Tribute
- A rebel group in the Indian state of Assam signs a peace accord with the government
- Horoscopes Today, December 28, 2023
- Foragers build a community of plants and people while connecting with the past
Recommendation
Tom Holland's New Venture Revealed
France heightens security for New Year’s Eve, with 90,000 police officers to be mobilized
Bobby Rivers, actor, TV critic and host on VH1 and Food Network, dead at 70
Ohio State sold less than two-thirds of its ticket allotment for Cotton Bowl
House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
In 2023 fentanyl overdoses ravaged the U.S. and fueled a new culture war fight
Turkey reportedly detains 32 IS militants and foils possible attacks on synagogues and churches
Zoo welcomes white rhinoceros baby on Christmas Eve